Upwork: Mass Redirects

Upwork improves SEO by deploying mass redirects quickly with Workers


Upwork is the leading online talent solution transforming professional staffing. After being rebranded, the company needed to redirect 150k URLs from the parent company domains before causing further problems for SEO and user experience.

How they use Workers

  • ** Deploy mass redirects:** Upwork turned to Workers to complete its massive redirect project quickly. With JavaScript, they set up a test domain and set the rules. Once they verified them in the test domain, the team simply set up the same thing in Upwork’s production domain, permitting a smooth launch and improving SEO.

Why Workers?

  • Coding in JavaScript was a natural fit, and much easier than redirecting manually
  • Fast onboarding, requiring minimal upfront work
  • Simple integration with Cloudflare full suite of solutions