About
Rootly is the AI-native on-call and incident response platform that provides proactive support to help Site Reliability Engineers resolve incidents faster, improve system resilience, and streamline on-call operations. It’s your always-on SRE copilot that automates root cause analysis and identifies patterns that drive continuous improvement—trusted by hundreds of companies like LinkedIn, NVIDIA, Replit, Elastic, Canva, Clay, Tripadvisor, and Shell.
How they use Cloudflare
From day one, Rootly prioritized reliability, security, and scalability—critical for an incident management platform trusted by engineering teams at leading companies like Replit, NVIDIA, and LinkedIn. Establishing a strong security posture early was essential. Cloudflare’s security suite quickly became the obvious choice to protect against DDoS attacks, creative attack vectors, and evolving threats. Impressively, the same security settings Rootly implemented four years ago during its first large-scale attack continue to protect its infrastructure today—without interruption.
During incidents, every second counts. Rootly needed a low-latency, highly scalable way to manipulate payloads and route requests in real time. Cloudflare Workers was the ideal solution, allowing Rootly to process requests instantly at the edge, ensuring that customers experience minimal latency, no matter where they are.
When building Rootly’s AI SRE product—which automates root cause analysis, generates postmortems effortlessly, and streamlines on-call operations—the team again turned to Workers. Instead of evaluating alternatives, they immediately built a Worker to collect latency metrics and handle routing, ensuring fast, intelligent response times across their distributed architecture.
This speed and automation at scale are why high velocity engineering teams rely on Rootly to streamline their system resilience and reliability. Replit saw an 80% improvement in postmortem completion rates after adopting Rootly, demonstrating the impact of AI-driven automation in high-velocity environments. Similarly, NVIDIA and LinkedIn leverage Rootly to automate and accelerate incident resolution, ensuring seamless reliability for their millions of global users.
Why Cloudflare?
“It would be a headache to route requests and manipulate payloads with other solutions. With Cloudflare we were able to focus on the agentic architecture and logic instead of focusing on infrastructure and configurations allowing us to launch the product an order of magnitude faster than originally forecasted. We can quickly build knowing our software is fast, secure, and scalable.“
Dan Sadler - VP Engineering
