Optimizely: Edge-Based Experimentation
Optimizely harnesses Workers to optimize website performance on the edge
Optimizely optimizes website performance, running a massive experimentation platform for thousands of customers. These tests help users improve website layout & copy, identify high growth products, and more. As Optimizely began to scale, they started seeing negative impacts on their platform's performance.
How they use Workers
- Experimentation platform: Optimizely began running their platform on Workers to perform large-scale A/B testing to inform marketing messages, deliver personalized customer experiences, and more. They can now concurrently run ten or even one hundred times as many tests without a noticeable impact on performance.
**High performance edge network: ** Logic runs on Cloudflare's 200+ data centers as opposed to the client's browser
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