Optimizely: Edge-Based Experimentation
Optimizely harnesses Workers to optimize website performance on the edge
Optimizely optimizes website performance, running a massive experimentation platform for thousands of customers. These tests help users improve website layout & copy, identify high growth products, and more. As Optimizely began to scale, they started seeing negative impacts on their platform's performance.
How they use Workers
- Experimentation platform: Optimizely began running their platform on Workers to perform large-scale A/B testing to inform marketing messages, deliver personalized customer experiences, and more. They can now concurrently run ten or even one hundred times as many tests without a noticeable impact on performance.
High performance edge network: Logic runs on Cloudflare's 200+ data centers as opposed to the client's browser
Also built with Workers...
Canva: SEO and Time-Limiting Access
Workers caches Canva's webpage and media to improve latency and time-limit access
Panasonic: Download Delivery
Workers enables rapid, cost-effective downloading of digital assets from cloud storage
ProPublica: Dynamic news site
Make a dynamically generated news site work like a statically generated one with Workers
LendingTree: A/B Tests & Routing
LendingTree solves coding problems without impacting performance or availability with Workers
OneTrust: Geo-locator for Privacy Pop-Up Banners
Workers uses website cookies to improve OneTrust's customer experience
TOPdesk: Modify & Route Requests
Workers manages TOPdesks' customer service requests, enabling massive scale